Angry Birds Creator Has First Original Idea

Until last Thursday, I had no faith in Rovio Entertainment, the Finnish developer behind Angry Birds. As the addictive mobile game continued to dominate the world’s mobile devices (it has been downloaded one billion times as of May) and Rovio prepared for a possible multi-billion-dollar valuation, I sat back with a smug look on my face and predicted disaster, assuming that the studio was a one-hit wonder. In the three years since Rovio’s...

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Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off

“It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.” And with that, Facebook has a new strategy when it comes to convincing marketers that their ad dollars are well spent on the network. As long as the user sees your ad, they’ll want to buy your product or service. It doesn’t matter if they click, so you should really stop worrying about that metric at all. ...

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